Privacy
Last updated August 2026
Not finished. Everything below describes accurately what this site does. What is missing is who is legally responsible for it — that has to be a named company or person you can actually write to. The company is being registered; this notice will go when it exists. Fill in COMPANY_NAME, COMPANY_NUMBER, REGISTERED_OFFICE and PRIVACY_EMAIL in lib/site.ts.
Baby Names Arena is a site for choosing between baby names. It has no accounts, no sign-up and no advertising. This page explains the little it does record, why, and for how long.
Who is responsible
Not yet published. See the notice above.
No accounts, and nothing about you
There is no sign-up. We never ask for your name, your email address, your age, or anything about your pregnancy, your family or your plans. There is no way to tell this site who you are, and no way for it to ask.
What a vote records
When you pick one name over another, four things are written down:
- which name won and which lost
- how long you took to decide, in milliseconds
- a one-off identifier for that particular matchup, so one vote cannot be counted twice
- a short code standing in for “whoever cast this” — described next
Your IP address is not stored. The short code is a one-way hash built from your IP address, your browser's user-agent string and the current date, mixed with a secret key held on the server. It cannot be turned back into an IP address.
Because the date is part of it, the code changes every 24 hours. The same person visiting tomorrow produces a different code, so it cannot follow you between days or be used to build a picture of you. It exists to stop one person voting thousands of times and to spot automated ballot-stuffing, which is the only thing that could wreck the rankings.
We describe this as pseudonymous rather than anonymous, because that is what it is: with the server's secret key it would be possible to check whether a particular IP address voted on a particular day. It is treated as personal data accordingly.
How long it is kept
The short code is erased after 30 days, automatically, by a job that runs every night. After that the vote remains — which name beat which, and when — with nothing attached that relates to a person.
30 days is longer than the code stays meaningful, since it already stops matching anything after a day. The margin exists so a sudden burst of suspicious voting can still be investigated.
Cookies
This site sets no cookies. It uses no local storage, no tracking pixels, no analytics, no advertising and no third-party scripts of any kind. Even the typefaces are the ones already on your device rather than fonts fetched from elsewhere.
That is why you have not been asked to accept anything. There is nothing to accept.
Our lawful basis
For the vote record, including the short code: legitimate interests. A site whose entire content is built from votes has to be able to defend those votes from being manipulated, and there is no less intrusive way to do it than a rotating, irreversible code. We have weighed that against the intrusion, which we judge to be very small: nothing identifying is stored, nothing follows you between visits, and no profile is built.
Who else sees it
Nobody. The data is not sold, shared, or passed to any third party for any purpose. Two suppliers necessarily hold it in order to run the site: Vercel, which serves the pages, and Neon, which hosts the database. Both act on our instructions only. The database is hosted in the European Union.
Your rights
Under UK GDPR you can ask what is held about you, ask for it to be corrected or erased, object to it being processed, and ask for a copy.
In practice there is a limit worth being straight about: because we store no identifier that lasts beyond a day, and never store your IP address, we usually cannot find your votes even if you ask us to. That is a consequence of collecting so little, not an excuse for refusing. If you can tell us the day and approximate time you voted we will do what we can.
You can complain to the Information Commissioner's Office at ico.org.uk at any time.
The names themselves
The names on this site come from official statistical publications: the US Social Security Administration and the UK Office for National Statistics. They are aggregate counts of how many babies received each name. No individual is identified or identifiable, and no page here is about a person.
Name meanings and origins were generated by a language model and are not authoritative. Where no established etymology could be found, the site says so rather than inventing one. See how it works.
Changes
If this site ever adds analytics or advertising, this page will be rewritten before that happens, not after, and you will be asked to consent to anything that requires it.